Dan Frommer is the founder and editor in chief of The New Consumer, an influential publication that covers the intersection of technology and consumer brands
Alexis deBoschnek is a cookbook author, recipe developer, and writer based in the Catskills in upstate New York. Miyoko Schinner is a plant-based chef and author.
What does it take to build a buzzy food brand in 2025—a brand gushed about online, used by legit chefs around the country, and found on the shelves of Erewhon?