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December 29, 2025
This Is TASTE 708: Shorting Protein, Starbucks’s Stumbles, and WTF Is Up with All This Farmer Cosplay with Snaxshot’s Andrea Hernández
andrea hernandez_ARTICLE

Snaxshot, the curatorial and slightly mercurial grocery newsletter and community, has grown into an industry force, read by consumer packaged goods executives and members of the food media on a near-religious level. (We are among these readers.) Andrea Hernández returns to the show to go over the big headlines from the year at the grocery store and in the CPG trenches. We talk about shorting protein, Stiller’s Soda, and Starbucks’s stumbles, and we play a fun game of “WTF is up with…”… It’s a fun conversation about the year in food and grocery.

Also on the show we have a great conversation with Winston Alfieri, co-founder of upstart pasta sauce company Sauz. We talk about pay-to-play, scaling up as the “hot kids on the block”, and how to differentiate in the crowded pasta sauce category.   

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Matt Rodbard

Matt Rodbard is the editor in chief of TASTE and the author of Koreaworld: A Cookbook, Koreatown: A Cookbook, a New York Times Bestseller, and Food IQ, a Publishers Weekly Bestseller and winner of a 2023 IACP Cookbook Award (Food Issues & Matters)