April 21, 2025
This Is TASTE 577: Open-Sesame Minded with Seed + Mill’s Rachel Simons

Driven by her passion for food and travel, Rachel Simons traded her corporate law career for an entrepreneurial adventure, cofounding Seed + Mill, New York’s first store devoted entirely to sesame products. Located in the iconic Chelsea Market, the business quickly captured the hearts of locals and tourists alike, evolving into a nationally celebrated brand. Today on the show, we speak with Rachel about her growing business and her terrific new cookbook, Sesame: Global Recipes + Stories of an Ancient Seed.
Also on the show, Aliza chats with fashion writer Emilia Petrarcha about the rise of the resSTOREaunt, aka restaurants attached to luxury brands in NYC and beyond.
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READ MORE:
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Would you eat at a reSTOREant? [Shop Rat]
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Give Printemps un Moment [The Cut]
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Seed + Mill Halva [official]