Sandro Roco is the founder of Sanzo, which has been our go-to flavored sparkling water of choice. We wanted to invite Sandro into the studio not only because we are big fans of his cans of lychee- and calamansi-spiked bubbles. We like the way he runs his business, as well as the story of how he bootstrapped this company in one of the most crowded categories in all of grocery: beverages. We also talk about how he was able to get Jeremy Lin to appear on the Sanzo can. It was so cool getting to know Sandro a bit better. I hope you enjoy this episode.
Matt Rodbard is the editor in chief of TASTE and author of Koreatown: A Cookbook, a New York Times best-seller, and Food IQ: 100 Questions, Answers, and Recipes to Raise Your Cooking Smarts.
