Today is a special episode devoted to our love of the SPAM® brand—the multifunctional and influential canned meat that is used creatively in kitchens around the world every day. Whether it’s Korean budae jjigae or musubi rolls spotted in the 7-Eleven in Hawaii, SPAM® is an American heritage food brand that we want to celebrate. Up first, we speak with New York City chef and Iron Chef competitor Esther Choi. We discuss her childhood love of SPAM® products and how she cooks with them at her restaurants.
Next, we catch up with SPAM® brand director of marketing, Jason Baskin, who offers fun facts about the brand and answers some questions we fried up just for him. How does the brand team develop recipes in their Minnesota test kitchen? And how does the SPAM® brand spot exciting trends around the world? We hope you enjoy this very fun episode.
This episode was produced in partnership with our friends at Hormel Foods, makers of the SPAM® brand.
Matt Rodbard is the editor in chief of TASTE and author of Koreatown: A Cookbook, a New York Times best-seller, and Food IQ: 100 Questions, Answers, and Recipes to Raise Your Cooking Smarts.
