How does a venture capitalist working in and around food actually grocery shop? Elly Truesdell, founder and managing partner of New Fare Partners, joins us on the show to tell us all about it. Elly got her start working in the corporate office of Whole Foods, and we find out about her nearly 10 years there discovering some of our favorite food brands. We also find out what a VC actually does, and how she hunts for the next big thing in CPG—short for consumer packaged goods, i.e., the products lining the shelves of your local grocery store. A great talk with one of the sharpest minds in food.

Also on the show, we catch up with cookbook collaborator, podcast host, and former Food & Wine editor Kristin Donnelly. We discuss all things cookbooks, including some exciting projects in the works. We also go back to her time at Food & Wine and talk about changes in food media.

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MORE FROM ELLY TRUESDELL and KRISTIN DONNELLY:

• New Fare Partners is latest female-led VC to close first fund [Tech Crunch]

• Grocery Wars: A Natural Foods Reckoning [Food Tech Connect]

• Writing a Bestselling Cookbook in Your 80s [Everything Cookbooks]

• Modern Potluck: Beautiful Food to Share [Amazon]