You’ve spotted their iconic squeeze bottle on the shelves of Whole Foods and seen it used by your favorite food influencers and chefs on Instagram. But do you know the story behind Spanish olive oil company Graza, one of our favorite upstart food brands around? On this episode, we speak with Graza’s charismatic cofounder Andrew Benin to talk about the ups and downs of running a quickly growing food company. We find out about how the company landed on their logo and look, and Andrew answers the question: But isn’t there already too much olive oil in the market?

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More from Graza:

• If the Olive Oil Aisle Gives You Anxiety, Graza Is for You [BA]

• Olive Oil Has Never Been Cooler [Eater]

• Customers Reward CEO’s Honest Emailed Apology [Pymnts]

• Graza oil oil review [The Strategist]