From Otafuku’s OtaJoy yakisoba to Maya Kaimal tikka masala to Hamburger Helper, the dump-and-stir sauté sauce has been part of our cooking vocabulary for a generation—and for good reason. Packed with powerful flavors and the vapors of nostalgia blowing through a kitchen within minutes, these pouches and jars can transform a kitchen in Tulsa to a stove in Kerala, Seoul, or Tuscany.
Kim Pham, cofounder of start-up food company Omsom, grew up with these sauces in her life, too. In this really cool episode, we speak with Kim about what the journey has been to found one of the most exciting brands in food. We find out about what inspires the company’s sauce research and development process, and we tap into the empathy needed to run a startup in 2023. We hope you enjoy this wonderful talk.
Matt Rodbard is the editor in chief of TASTE and author of Koreatown: A Cookbook, a New York Times best-seller, and Food IQ: 100 Questions, Answers, and Recipes to Raise Your Cooking Smarts.
