Fly By Jing is one of the most exciting brands in food, and we were lucky to have the company’s founder, Jing Gao, stop by the studio for a really cool conversation. We find out how the company has grown and grown, from a tiny Kickstarter selling chile crisp to a major player in the competitive condiment wars, now being sold in a great many Targets and Whole Foods in the United States. We also hear about Jing’s upbringing in China and when she knew that Fly By Jing was a winner. We always have a jar of Fly By Jing close by, and it was great catching up with the brand’s founder.
Matt Rodbard is the editor in chief of TASTE and author of Koreatown: A Cookbook, a New York Times best-seller, and Food IQ: 100 Questions, Answers, and Recipes to Raise Your Cooking Smarts.
