Tokyo-based journalist Craig Mod is part journalist, part ethnographer, and part performance artist, and we’re really happy that he stopped by the studio for a lively chat. While he may not be a household name (yet), those in the know about such topics as digital book publishing, Japan, and multiday walks around Japan respect Craig’s incredible body of work. This is a wide and deep conversation about food trends in Japan, where you should visit in the country outside Tokyo, and Craig’s unique style of publishing—all based around his Special Projects membership program. It was such a pleasure to get to know Craig Mod, and we hope you enjoy this conversation. And subscribe to Craig’s latest walk around the Kii Peninsula, taking place October 4-17.

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More from Craig Mod:

• Electric Bike, Stupid Love of My Life [official]

• I Walked 600 Miles Across Japan for Pizza Toast [Eater]

• The Life of One Den [Ridgeline]

• A Long Walk in a Fading Corner of Japan [New York Times]