Ari Weinzweig came to Ann Arbor, Michigan, to study Russian history. He stayed to open a deli, and 43 years later, Zingerman’s is one of America’s greatest food institutions. In this very special episode, we talk about the company’s obsessive ingredient sourcing, anarchist philosophy as management theory, the mail-order Reuben kit beloved by New Yorkers, and why dignity might be the most radical business idea of the moment. Later on the show, we speak with Brad Hedeman, one of Zingerman’s longtime food buyers. We find out what he tastes in a day and how he’s always on the hunt for the next greatest thing.
You can purchase Matt’s curated Zingerman’s mail order box, featuring a loaf of sourdough bread, Cabot x Jasper Hill Clothbound Cheddar, Zingerman’s Pimento Cheese spread, Great Lakes Smoked Whitefish spread, Finocchiona Salami, a Black Magic Brownie, and a Magic Brownie.
Matt Rodbard is the editor in chief of TASTE and the author of Koreaworld: A Cookbook, Koreatown: A Cookbook, a New York Times Bestseller, and Food IQ, a Publishers Weekly Bestseller and winner of a 2023 IACP Cookbook Award (Food Issues & Matters)
