Janie Hoffman is the founder and CEO of Mamma Chia, a hugely successful line of chia-based foods and beverages. Leading industry authority BevNET gave Mamma Chia's bottled drinks the 2011 award for best non-carbonated beverage and, in 2012, named Hoffman "Person of the Year." A charismatic entrepreneur, Hoffman has quickly become a leader in the natural foods industry, with coverage and features in outlets such as theNew York Times, Natural Solutions, Details, Vogue, Real Simple, Prevention, Glamour, the Huffington Post, theToday show, CBS, FOX News, and NBC news. The company's products are sold in stores across the country, ranging from Whole Foods to Safeway and Costco. Hoffman lives with her husband, two cats, and a dog on a small, organic avocado farm.